Laura Catella, Writerholic. Copy, content, creative.

17Jan/130

$70,000 Launch Day!

So happy to have worked with Stephen Renton and Hugh Hitchcock on the launch of Viral Video Curator Pro. This software did $70,000.00 on launch day, and I'm so proud that my copywriting played a role in the launch's massive success.

Here are the stats from the middle of launch day 2, and here is a Thank You video that Stephen kindly shot for me!

 

Here is the letter in action:

VVC PRO

VVCProProof $70,000 Launch Day!

 


Because of the hard hitting copy I've consistently written for many clients across many niches in 2012, it is only reasonable and fair to me that I raise my rates to $3,000.00 per letter (bulk packages and % deals will always be negotiable). This rate increase is effective February 1st.

I will honor my old pricing to anyone who books me before Monday, January 21st -- even if you don't need copy at this exact moment.

These slots will fill up very quickly!

So, if you'd like to reserve a $100,000.00 copywriter for 1/100th of the cost, just fill out the form below and I'll get back to you within 3 hours:

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15Jul/120

Poker Diary: Some Mistakes

$2/$5 session at the Isle, all-in-all a good session (despite the following blunders), ~ 8 hours

I have K6 off in the big blind, like 5 ppl limp in. Flop is K/6/10 rainbow.

I check, one guy bets 30ish, everyone folds and I call.

Turn is a K, I check, guy bets 50, and I call.

River is an A, I bet 50, he raises 50, I call, he shows K8.

Everyone at the table says I'm nice for not raising. WTF is wrong with me. I had been playing with this guy for a while and there's no way he has AK without raising pre-flop. The only thing he could have had was K10. So, I'll repeat: WTF is wrong with me.

I'm writing so it's official - I'll never do that or the following again:

I have KK on the button and 2 ppl limped in before me. I make it 25, both limpers call.

Flop comes J/10/8 rainbow, guy who was under the gun pre-flop led out 60, I made it 180, he ships it for 540 total.

I think, "I'm gonna fold." But first, I decide to look over at him one time to check him out and he's doing that faux-strength-staring-at-me thing. I knew he didn't have a set, two pair or a straight so before thinking any further I said "call". Neither of us turn our cards face up until the whole board is out and he shows AA.

Awful decision on my part, all I could have hoped he had was AJ or QQ and even though I didn't know him, it's unlikely he ships there unless he really wants to push me around, which, at the time I called, thought was way more likely than it really was. I'm ashamed of this play.

good things: I recouped after that loss and made back most of the money I lost to net +470 for the long, emotional session.

I'd write about some of my come-back hands, but I don't remember them in as much detail (go figure).

Til next time,

- L

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30Mar/120

Brian Johnson Push Button SEO WordPress FREE Plugin (live video demo and exclusive bonus)

3657122566 1a7f3f4863 m Brian Johnson Push Button SEO Wordpress FREE Plugin (live video demo and exclusive bonus)Brian Johnson, known for creating great software and even better Internet Marketing training, releases Push Button SEO

Does Push Button SEO live up to the hype? Let's see...

This blog will include a video of Push Button SEO in use, so you can see EXACTLY what it does.

That's how you'll best decide if this software is for you, right?

Push Button SEO is a premium WordPress SEO Plugin that will do the following:

  • Analyze and optimize each of your blog posts/pages for your primary target keyword (and other keywords if you want, watch the video for a little trick that reveals how to do that)
  • Provide relevant outbound links that will help your blog soak in the good SEO juices!
  • Provide images that you can use for your post, along with other relevant content, all at the push of a button.
  • Prioritize the steps you must take for effective on page SEO from highest to lowest
  • Will tell you exactly what you need in order to have the best on page SEO possible for your target keywords. If you miss some of this stuff, all of your SEO efforts could be in vain.

To be completely up front, I've ignored a lot of aspects of SEO, but this plugin has empowered me to finally tackle it. Because SEO is now so easy and quick with Push Button SEO, I will do on page SEO for every blog I post from now on.

I know that will lead to higher Google rankings, more traffic, and more business for me.

While there are other free SEO plugins out there, none cover EACH and EVERY aspect you need for effective on page SEO right from the WordPress Dashboard -- that feature is truly unique to Push Button SEO.

I definitely think this is a worthwhile premium WordPress SEO Plugin. I use it on my sites and on my clients' sites.

Obviously, there's nothing worse than doing work and getting no results. Brian Johnson's Push Button SEO does everything possible to prevent that from happening.

Push Button SEO will maximize your results while minimizing your work.

Okay, enough blabber, watch the video to see the Push Button SEO Bonus, and the plugin in action!:

*NOTE* Push Button SEO Is FREE for a limited time!

Grab it right now for FREE, and STILL get your FREE bonus from me!

If you think this easy-to-use SEO software can dramatically boost the effectiveness of your SEO (which it will if you use it right)...

And if you think this will save you time or money with your on page SEO efforts (which it will if you use it right)...

...order through the link below to receive the super cool, super exclusive bonus mentioned in the video.

Get Brian Johnson's Push Button SEO with the exclusive bonus by clicking here.

P.S. - I used the Push Button SEO plugin on this very blog post, so if you got here via Google, it's proof of how effective this plugin is. Click the link above and check it out for yourself right now.

 

 

 

 

 

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31Jan/125

Dear Diary, I’m Bored

There are a million things to tell you, then I pull this open and all I can think to say is "whatup?"

I am bored in suburban towns. Seeing houses and families and all the lights go off at 11 pm and come on at 7 (or earlier, idk) and the kids go to school and I confuse everyone's car for my mom's and so on.

It's so creepy/freaky to me. Freaks me out.

Staten Island is particularly bad. Particularly and very. There's, like, nothing cultural here... or fun, really. Nothing uniquely fun in SI --Like I have fun shooting pool but I can do that anywhere.

That's as elaborate as I can be. I can say with 100% conviction that I do not like this place. It even makes me unhappy. I guess the flavor has always been this bad; I haven't stayed here longer than a week since I was 18. And I declared that would be the case since I was, idk, talking.

On talking:

2012 01 30 17.41.11 1 Dear Diary, Im Bored

 

I probably started getting pretty good at it around then.

I'm going to write here a lot more. I used to do this sort of thing a lot. Anyway...

Oh, right, a solution to my problems...

Had to critique a header design. I actually love that part of my work, conceptual design, but don't know jack about implementation.

The thing is that I have to figure out a place I want to live. I've had my guidelines set as:

- pretty air/outside (the lack of which is why I'm over NYC right now)
- awake at night (the lack of which elsewhere is the reason few places compare to NYC, for me)

On night, that's when I get most inspired. Other times I suddenly feel the urge to go shopping late at night, and the best most spots can afford me is a 9pm Target run. Negative.

Perhaps I shall make a list of the places that should meet these 2 qualifications. Iceland. IDK. Google says Thailand, West Palm Beach, Fl, and Orange County, CA. And on Iceland, this is amazing:

I know where I'll visit first.

 

 

 

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31Oct/110

How To Recycle Your Lipstick

This works well for broken lipsticks and to finish off lippies that you actually get to the bottom on! There's like a 2-3 month supply left stuck down there!!

You can use any palette for this, but I actually like the sephora one, it's slim and the mirror is nice. Plus, 8 colors is plenty for me!

I got it for $5 here: http://sephora.com/browse/product.jhtml?id=P267402&categoryId=B70

As you can see, it comes with the little bowl, spoon, and lip brush. icon smile How To Recycle Your Lipstick

To see me review the lipsticks I'm melting here, go: http://elfmakeupreviews.com/elf-essentials-lipstick-swatches/

Thanks for watching and talk soon!!

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Filed under: Beauty No Comments
13Oct/110

Periodic Table Tattoo

icon smile Periodic Table Tattoo Happiness!

 

periodic table tattoo 1024x819 Periodic Table Tattoo

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30Sep/110

Outsourcing Pros And Cons

Outsourcing Pros and Cons Decided

Hey,

What's the key?

Outsourcing.

Look at every menial little task you do throughout the day...

As soon as you start writing that article...

Or updating those statuses...

Or copying and pasting links...

You should immediately get struck with the tought,
"Can someone else be doing this right now?...

...While I enjoy my day lazing in bed, maybe catching an
early movie, letting my day go where it takes me while
others build my empire?"

Yes. In fact, it's the only real way to grow your business.

But the problem is that if you don't know how to outsource,
then hiring, training, and managing becomes a job in itself!

How to screen, how to train, hiring people who go on to quit
after you've invested time into them... it can become a mess.

Unless it's all already done for you.

Something you'd easily drop a lousy 10 bucks on, yeah?

To immediately be able to hire quickly and correctly the first time,
and full training videos that you can just send off
at the push of a button to your workers.

Can you see your mornings spent in bed?

Going out to brunch with a friend on a weekday?

Check this out -- I am personally using it to grow
my business: Complete Guide To Outsourcing

Each and every little thing I've spent my precious time doing
is now being passed on to someone else, while I can focus
on the big picture. Meeting people, growing my business,
and enjoying my life.

This seriously is one of the best, most jam-packed
outsourcing course that I can just hand off to people I want to train
in ANY area of marketing online....

Building websites, posting links, writing articles, checking e-mails...

These are chores. They do not build your business.

Have someone else do the chores. Here's exactly how:

Complete Guide To Outsourcing

Remember, it's time to think like a business owner. That's what separates "business owners" from newbies and people trying to figure it all out.

And I'm sure you'd agree that business owners don't organize their files, don't cold call, or do any of the things that you may be doing right now, things that are necessary, but take up your precious time.

Do what you're best at, farm out the rest.

And in order to ensure you don't make any mistakes at "farming out the rest", go here right now:

Outsourcing Pros and Cons Decided

Talk soon,

Laura "Business Man" Catella

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13Aug/110

Dear Grandma

Dear Grandma,

I can say beyond any shadow of a doubt that you are the most pure, genuine, beautiful person who will ever grace my life.

In fact, you are light, pure light.

I promise that should I ever feel negative, worried, or sad, I'll think of you, and how even though you must (being human) have felt those ways sometimes, you never seemed to. Or you know what? Maybe you never did, or at least didn't during the time that I knew you. Maybe you're self-actualized and love incarnate, and only act in and out of love. That's all I ever saw you do, anyway, and you're the only person in the world about whom I can say that. And even though I am crying now, I also promise that I'm not sad. You're at peace.

I'm lucky. Lucky that you're my grandma and that I got to hang out with you so much all throughout my life. Lucky to have made you laugh and wink at each other when we teamed up to get under mom's skin (but just a little bit, because you, a mother too, would only let my mom get so irked before you jumped to her aid).

I'm lucky that I wrote you a variation of this letter not-too-long ago and got to read it to you and see you smile.

I'm tempted to share cute stories about you being the only chick on the beach in a 2-piece, but they're not what flood my heart and mind when I think of you. There is no anecdote or metaphor for what you mean to me, except for maybe the pure light reference. Perfection, angelic... these are all still words, my attempt to quantify an essence. And I'll never be powerful enough to do it. No one will be. No artist, no language, nothing.

But, I plight myself by attempting because you deserve it, and more. And it's also for me, I'll admit that. I don't know what I'm hoping to get out of it but surely, it's something. I'm no where near as selfless as you are.

I know you said you'd have liked to see me be a nurse or doctor and I'm sorry that I won't be. That's another example of the way you viewed the world (note: I know I'm mixing up the tenses when I speak to you. There's nothing I want to do about that other than go with it), with preeminence. What can you give, how can you help, and how can you teach me to be a person who also lives that way.  Robert got more of it than I did, I'll admit that too, but it's still there. While I'm on it I'll also admit that the natural impulse to be pure and "ethical" isn't powerful within me. But while it isn't instinctual behavior it is learned, and it is learned from you. Maybe all in all that is the thing I'm most grateful to you for (but it's hard to choose).

This is all I can muster right now gram, but I'll write to you soon, okay?

I love you.

- Laura

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9Aug/114

Live Networking Event Tips and Tricks: Practical Profits (Practical Prophets)

I'd like to first thank all of the amazing kids over with the Practical Profits group (Tim Castleman, Rachel Rofe, Brian Johnson, James Jones, Keith Doughtery, John Rhodes... the whole freakin' gang) for hosting an informative and inspiring live event.

It was also my first time ever in Vegas!

Here are some of my thoughts about the importance of live events and how to get the most out of them:

1. Have goals

Anticipate and write down what you hope to get out of the event: the type of people you want to meet and connect with, how you'll use those connections to grow your business, and how you'll do something out of the box.

Which leads me to...

2. Do something out of the box

Live events are great opportunities for you to go outside of your comfort zone. So plan at least 1 thing you can do in order to step outside of your comfort zone and achieve more.

I do this at each event by approaching new people. Truth be told, I'm a bit shy and reserved around people I don't yet know.

But with each event I plan, and follow through, with talking to more and more people. You can do this in steps. For your first event, plan to simply introduce yourself to 10 new people (if you're nervous about doing that, like I was), and follow through with it. Then, at your next event, plan and evaluate how you can push yourself even further, and so on and so on.

3. Have (cool) business cards!

It's silly but I met a lot of people without any business cards. This can make follow up contact difficult. And I wouldn't want to miss out on a client just because they were (justifiably) too lazy to look up my contact information, and instead went with someone who provided them a business card.

Sure, networking events and conferences exist for you to learn stuff.

But the most important thing you can do at a networking event is put yourself out there. Get your name known and have others in your industry be familiar with you and what you do.

So don't leave that up to chance, and get your biz cards into as many hands as you possibly can.

4. Write down your notes each night

Summarize how each day of the event went for you. Who did you meet? Why were they interesting? What main tips did you learn from presentations? What biz ideas did you come up with?

This will help you zone in on the benefits you've already begun to receive from the event, and more strategically apply them to your business.

5. Be fun, have fun, and make friends

When interacting with others, always be conscious of your state of mind and your "frame." If, for whatever reason, your in a fowl mood, others will notice and it will effect your interactions.

So if you've lost your luggage, or feel homesick, take a moment out to spend some time alone and re-focus your attention.

You do not want to interact with someone who is sharing important businesses info while you zone out or appear distracted. It shows, and it ruins the connection. If need be, politely excuse yourself until you've got your positive frame of mind back.

Be social. After presentations, you'll always see folks chatting in the hallway and down by the bar. Show up, join the group and the conversation. Be sure to include these interactions in your nightly notes, as they're arguably the most profitable ones you'll make.

Make friends. Remember, partners are great... and friends always have your back.

This way, even if I return from an event with no prospective clients, I'll certainly have some new friends. New friends with similar mindsets and business aspirations who I'll be able to bounce ideas off of, learn from, and who'll eventually need my services or know someone who needs my services.

And I'll be able to do the same for them... icon smile Live Networking Event Tips and Tricks: Practical Profits (Practical Prophets)

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24Jul/110

Homecoming

As if in completing a sentence there was death—

                                                                Dana Levin

But I have seen death!
A funneled myriad,
an aggro crag in white;
it hands the world

to me compressed
and smeared, the whole
rosary of everything
a too big morsel in

my throat. Someone
says we all just be, don’t we?
Of course, in practice,
we'd all rather orgasm.

All that bombasm and
at last that last moment
not a climax, but the
edge of a cliff; a breath

not a gasp, but just breath.
Still       as all the numb
comes home I wonder
why it feels so good.

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